THE BRIDAL BEAUTY BRUNCH
BOBBI BROWN MASTER CLASS & BLOOMINGDALE'S BRIDAL REGISTERY
Event Production & Event Activation
We hosted an exquisite event in a private suite within Bloomingdale's Aventura in partnership with Bloomingdale's Aventura's Bridal Department and Bobbi Brown Cosmetics. Representatives were specially summoned from the company's headquarters to provide a captivating master class on wedding makeup and self-care tips for all the blushing brides-to-be.
The private suite within Bloomingdale's Aventura provided this exclusive affair's intimate and luxurious setting. Attendees were treated to a personalized experience, surrounded by the elegance and sophistication that Bloomingdale's is renowned for. As the brides-to-be and their guests settled into the intimate space, they were greeted with a delightful catered affair. Mimosas flowed, complemented by delectable bites, creating a relaxed and indulgent atmosphere that set the perfect backdrop for an afternoon of beauty and pampering. Under the expert guidance of the Bobbi Brown Cosmetics team, the master class began, taking the attendees on a transformative journey of discovering their ideal wedding day looks. The representatives shared their wealth of knowledge, providing invaluable insights into the latest bridal makeup trends, techniques, and must-have products.
Beyond the makeup, the Bobbi Brown Cosmetics team emphasized the importance of self-care leading up to the big day. They offered tips on skincare regimens, stress management, and other self-care practices tailored specifically for brides-to-be. This holistic approach ensured that the participants not only looked radiant on their wedding day but also felt their best from the inside out. In addition to the beauty and self-care experience, the event provided an opportunity for the brides-to-be and their guests to register for their wedding with Bloomingdale's bridal registry. With a wide selection of top-quality products, Bloomingdale's bridal registry offered a seamless and convenient way for couples to curate their dream wedding wish list.
Upon their departure, each attendee received a souvenir bag full of beauty treats as a token of appreciation. These beauty treats were carefully selected to continue the self-care and beauty journey beyond the event, allowing the brides-to-be to further indulge in their newfound knowledge and pampering rituals.
The Blushing Brides Master Class, held in partnership with Bloomingdale's Aventura's Bridal Department and Bobbi Brown Cosmetics, became a memorable affair for all attendees. From the private suite setting to the expert guidance, personalized attention, and the delightful souvenir bag, the event left the brides-to-be feeling empowered, confident, and excited to embark on their wedding day journeys.
Deliverables: Event Production: Event Branding, Event Marketing, & Event Activation
Goal: Create an ultimate bridal beauty brunch experience with a Master Class from the Bobbi Brown Cosmetics’ representatives and the Bridal Registry team at Bloomingdale's Aventura.
Execution: Developed & produced a signature event marketed to soon-to-be brides, their bridal party, and their grooms and developed a digital campaign that included social media marketing through various bridal platforms & Bloomingdale’s guestlist.
Results: A signature event that housed brides & their bridal party in one location to learn Bobbi Brown’s wedding day of beauty tips, makeup application and receive Bobbi Brown’s beauty treats (as souvenirs); create a Bloomingdale’s bridal registry for their wedding guests while sharing in girlfriend laughter, dining on hors d’oeuvres & minty mimosas.